Behaviour Change & Community Engagement

Behaviour change is key to tackling the climate emergency, and parish and town councils play a crucial role in leading by example and encouraging sustainable practices within their communities. Councils can adopt internal policies that reduce their environmental impact while also engaging residents, businesses, and schools in practical sustainability initiatives.


Internal Behaviour Change: Actions the Council Can Take

Green Procurement Policy
  • Ensure all council purchases are energy-efficient, recyclable, or made from renewable resources.

  • Use local suppliers with strong environmental policies to reduce transport emissions.

  • Avoid single-use plastics and prioritise biodegradable or reusable materials.

Useful Links:

Sustainable Office Practices
  • Go digital where possible to reduce paper use.

  • Install recycling and composting bins in council offices and community spaces.

  • Upgrade to LED lighting and smart thermostats to improve energy efficiency.

Useful Links:

Sustainable Staff Travel
  • Provide incentives for car-sharing, cycling, or using public transport for work-related travel.

  • Encourage staff to cycle or walk to work by providing secure bike parking and showers.

  • Consider electric fleet vehicles or car clubs for council transport needs.

Useful Links:

Climate Awareness Training
  • Encourage councillors and staff to attend training on sustainability and climate action.

  • Promote Carbon Literacy Training, equipping staff with knowledge on reducing emissions.

  • Host internal workshops on climate-conscious decision-making.

Useful Links:

External Behaviour Change: Engaging the Community

Host Climate Action Workshops & Events
  • Organise sustainability workshops covering energy efficiency, waste reduction, and sustainable food choices.

  • Invite local environmental experts to speak at events and inspire residents to take action.

  • Provide free or discounted items, such as water-saving devices and reusable shopping bags, to promote green habits.

Useful links:

Promote Sustainable Living Campaigns
  • Run campaigns on reducing single-use plastics, home energy efficiency, and responsible recycling.

  • Encourage residents to take part in challenges like "Plastic-Free July" and "No Mow May".

  • Share practical sustainability tips through newsletters, social media, and noticeboards.

Useful links:

Community Challenges and Competitions
  • Organise energy-saving competitions: households compete to cut their energy use.

  • Promote "Car-Free Days" in town centres to encourage walking, cycling, and public transport.

  • Run a "Sustainable Street" challenge, where communities work together to lower their carbon footprint.

Useful links:

Establish Community Gardens and Allotments
  • Support community-led food growing projects to reduce food miles and enhance biodiversity.

  • Provide small grants or land access to residents wanting to start allotments or urban farms.

  • Run composting schemes to reduce food waste.

Useful links:

Support Repair Cafés and Swap Shops
  • Partner with local groups to host repair cafés, where volunteers fix household items for free.

  • Organise swap shops, allowing people to exchange clothes, furniture, and electronics instead of buying new.

  • Promote the circular economy by encouraging reuse and refurbishment rather than disposal.

Useful links:

Engage Schools and Youth Groups
  • Support schools in running climate action programmes like tree planting and energy audits.

  • Establish a Youth Climate Council, allowing young people to shape local sustainability efforts.

  • Organise school eco-competitions, such as the most energy-efficient school building or best biodiversity project.

Useful links:

Promote Recycling and Sustainable Materials
  • Ensure there are accessible recycling points for paper, plastics, and e-waste across the parish.

  • Run awareness campaigns on proper recycling habits to reduce contamination of recycling streams.

  • Encourage businesses to switch to recyclable packaging and offer discounts for customers bringing reusable containers.

Useful links:

Frome Town Council

Launched "Plastic Free Frome", supporting businesses and residents in reducing single-use plastics. Read more

Tetbury Town Council

Supports a Community Fridge, helping redistribute surplus food while reducing food waste and supporting low-income families. Read more

Ashton Hayes, Cheshire

Community-led initiative to become carbon neutral, including home energy improvements and community-owned renewable energy. Read more